Helping digital teams turn complexity into useful systems.

Architecting and deploying enforceauth.com as a 17-page React and TypeScript single-page application on Vite, supporting EnforceAuth positioning as a Unified Authorization Fabric for the AI era across financial services, healthcare, insurance, and critical infrastructure markets.

Designing Sanity.io schemas for blog posts, video resources, transcript cues, and Portable Text embeds powering resource and editorial surfaces, including YouTube transcript workflows for WCAG captions coverage and indexable AI answer-engine content.

Engineered a HubSpot Forms to Lambda webhook to Salesforce Lead upsert pipeline with HubSpot v3 HMAC verification, idempotent email-keyed upserts, S3 audit logging, and Slack notifications while preserving the HubSpot Starter-tier subscription.

Owning AWS marketing-site infrastructure across CloudFront, Lambda@Edge, S3, API Gateway, and SES with custom CSPs, GitHub OIDC CI/CD deploys, and multi-account, multi-region stack hygiene.

Building Flagsmith-driven page visibility gating with fail-closed defaults, sitemap and noindex propagation, and a Bun bootstrap CLI enforcing snake_case flag names to prevent drift.

Improved Ahrefs health by remediating 54 errors and 105 warnings across 28 URLs, including internal-link graph repair, canonical and Open Graph hygiene, H1 enforcement, build-time crawler-friendly HTML metadata, and Schema.org JSON-LD.

Restructured navigation and footer CTAs, retired stale inquiry parameters, coordinated CRM taxonomy cleanup with RevOps, and set WCAG 2.1 AA minimum / WCAG 2.2 AA target editorial gates before launch.

Leading high-visibility generative AI strategy work with Google Vertex AI and Google Cloud, preparing executive-ready presentations and collaborating with Global AI Governance, Brand, Pricing, and Communications teams.

Orchestrating the technical transition from traditional Sitecore to a headless architecture, coordinating Azure DevOps, Jira, and Next.js delivery patterns for scalable web deployment.

Managing HubSpot administration and site integration, including automated lead-capture workflows and API-based data syncing for cleaner attribution across the marketing funnel.

Safeguarding digital properties against WCAG 2.1/2.2 AA, ADA, CCPA/CPRA, and GDPR requirements through auditing, technical remediation, and brand-compliance review.

Architected a local-page localization and SEO strategy that delivered a 106% increase in qualified leads for Ambius and contributed to 20-30% uplift in traffic and conversions across Terminix, Rentokil US, Steritech, SOLitude, VDCI, and related brands.

Engineering A/B testing frameworks and using Google Analytics to identify friction points, improve user journeys, and raise lead quality across residential and commercial web properties.

Managed a global inventory of digital merchandising placements across web, mobile app, and on-property platforms, using third-party tools to scale visibility for campaign needs.

Partnered with Analytics teams to build reporting that surfaced customer demand trends and informed real-time campaign optimization.

Collaborated with Digital Product teams and merchandising leadership to test and implement new opportunities inside the Marriott digital ecosystem.

Modernized campaign delivery by managing end-to-end technical workflows in JIRA from design review through QA and production deployment.

Ensured the stability of live scoring, real-time video streaming, and multimedia features during competition weeks across PGA TOUR digital platforms.

Led critical incident response with developers and vendor partners, coordinating impact analysis and permanent technical resolution work.

Engineered and executed QA test cases for high-priority feature launches and bug fixes across web and mobile applications.

Used HTML, CSS, and JavaScript to improve digital assets while supporting product reliability and UX innovation.

Established process documentation, troubleshooting guides, architectural diagrams, and weekly incident summaries to standardize operations and surface performance insights.

Participated in sprint planning and cross-functional product discussions to align digital initiatives with long-term fan engagement goals.

Co-led the end-to-end redesign and relaunch of the Winn-Dixie web platform, managing relationships with third-party design agencies to modernize the brand digital presence.

Facilitated collaboration across marketing, operations, loyalty, and other business units to ensure site architecture supported complex multi-department needs.

Developed and maintained content and web functionality for Winn-Dixie, Bi-Lo, Harvey's Supermarkets, and Fresco y Mas using HTML, CSS, Bootstrap, jQuery, PHP, and CMS tooling.

Directed external development partners and agencies so new features were accurately scoped, prioritized against business goals, and delivered on schedule.

Used Google Analytics and Google Optimize to plan, measure, and improve A/B testing initiatives for click-through rate, engagement, and user journey performance.

Integrated SEO and WCAG accessibility best practices into the development lifecycle and translated business requirements into wireframes and mockups using Adobe Photoshop and Adobe XD.