I run the web side of big brands.

I run web, AI, CMS, HubSpot, SEO, accessibility, and conversion work across Rentokil Terminix's commercial and residential brands.

• Google Vertex AI and global AI governance
• Sitecore to headless CMS architecture
• HubSpot workflows and attribution integrations
• WCAG, CCPA, CPRA, and GDPR compliance
• 106% qualified-lead increase for Ambius
• 20–30% traffic and conversion lift across brands

• Enterprise AI Strategy: Leading high-visibility Generative AI initiatives using Google Vertex AI and Google Cloud, including executive presentations and business cases to support AI adoption across brands.
• AI Product Development – Pest ID: Leading the strategy and development of Terminix’s Pest ID tool, helping customers identify pests and connect with the right services. Responsible for product direction, UX, analytics, A/B testing, AI governance, and new use cases.
• Cross-Functional AI Governance: Working with Global AI Governance, Brand, Pricing, and Communications teams to develop scalable AI solutions that improve customer experience and marketing operations.
• Headless CMS Architecture: Partnering with development teams to transition the enterprise web ecosystem from Sitecore to a headless architecture using Azure DevOps, Jira, and Next.js.
• HubSpot Ecosystem Integration: Managing HubSpot administration and website integrations, including automated lead capture and API-based data syncing to improve attribution.
• Regulatory & Accessibility Compliance: Ensuring digital properties meet WCAG 2.1/2.2 AA accessibility standards and regional privacy requirements, including CCPA/CPRA and GDPR, through regular audits and technical updates.
• Performance Engineering & SEO: Delivered a 106% increase in qualified leads for Ambius through a local-page and SEO strategy; drove a 20–30% increase in traffic and conversions across Terminix, Rentokil US, Steritech, and SOLitude.
• Omnichannel Brand Management: Managing and optimizing web content across a multi-brand commercial and residential portfolio, including VDCI and Terminix Commercial, while maintaining brand, technical, accessibility, and compliance standards.
• Conversion Rate Optimization (CRO): Building and managing A/B tests and using Google Analytics to identify friction points, improve user journeys, and increase conversion and lead quality.

Built the marketing site, content system, lead capture, and cloud infrastructure for an authorization platform that sells to regulated Fortune 500 companies.

• React to Astro migration & 100% Lighthouse
• Sanity resource hub and blog architecture
• HubSpot to Salesforce lead pipeline
• AWS CDK, CloudFront, Lambda@Edge, S3, API Gateway
• Flagsmith page visibility governance
• SEO, GEO, accessibility, and conversion optimization

• Moved enforceauth.com from a 17-page React and TypeScript SPA on Vite to Astro to fix the SPA rendering problems that hurt SEO. The site went from critical indexing issues to fully indexable, with a 100 Lighthouse score.
• Designed Sanity.io schemas for blog posts, videos, transcript cues, and Portable Text embeds, plus a YouTube transcript workflow that covers WCAG captions and gives AI answer engines text to index.
• Built a pipeline from HubSpot Forms through a Lambda webhook to Salesforce Lead upserts, with HubSpot v3 HMAC verification, idempotent email-keyed upserts, S3 audit logs, and Slack alerts, all on the HubSpot Starter tier.
• Ran the marketing site on AWS (CloudFront, Lambda@Edge, S3, API Gateway, SES) with custom CSPs, GitHub OIDC deploys, and tidy multi-account, multi-region stacks.
• Built Flagsmith page-visibility controls that fail closed and update the sitemap and noindex tags, plus a Bun CLI that enforces snake_case flag names.
• Fixed 54 Ahrefs errors and 105 warnings across 28 URLs: internal links, canonicals, Open Graph tags, H1s, build-time metadata for crawlers, and Schema.org JSON-LD.
• Reworked the navigation and footer CTAs, removed stale inquiry parameters, cleaned up CRM taxonomy with RevOps, and set WCAG 2.1 AA as the launch minimum with 2.2 AA as the target.

Ran global digital merchandising placements across web, app, and on-property channels, used analytics to adjust campaigns, and managed production in JIRA.

• Global web, mobile, and on-property placements
• Self-serve reporting with Analytics partners
• Digital Product merchandising tests
• JIRA design, QA, and launch workflows

• Managed a global inventory of merchandising placements on the website, the mobile app, and on-property platforms, using third-party tools to scale them for campaigns.
• Worked with Analytics teams on reporting that showed customer demand trends and guided campaign changes as they ran.
• Worked with Digital Product teams and merchandising leadership to test and launch new placements across Marriott's digital channels.
• Managed campaign delivery in JIRA from design review through QA and production.

Kept live scoring, video, and multimedia running during tournament weeks, and handled incident response, QA, and monitoring.

• Live scoring and streaming reliability
• Critical incident response and root-cause analysis
• Feature launch QA across web and mobile
• HTML, CSS, and JavaScript asset enhancement
• Operational documentation and architecture diagrams

• Kept live scoring, real-time video, and multimedia features stable during competition weeks across PGA TOUR's digital platforms.
• Led incident response with developers and vendors, from impact analysis through the permanent fix.
• Wrote and ran QA test cases for high-priority launches and bug fixes on web and mobile.
• Improved digital assets with HTML, CSS, and JavaScript.
• Wrote the process docs, troubleshooting guides, architecture diagrams, and weekly incident summaries the team worked from.
• Took part in sprint planning and product discussions about long-term fan engagement.

Owned web product work for Winn-Dixie and its sister brands, co-led the Winn-Dixie redesign, and improved the sites through analytics, testing, SEO, and accessibility.

• Winn-Dixie redesign and relaunch
• HTML, CSS, Bootstrap, jQuery, and PHP implementation
• Agency and vendor orchestration
• Google Analytics and Optimize experimentation
• SEO and WCAG governance
• Adobe Photoshop and XD prototyping

• Co-led the redesign and relaunch of the Winn-Dixie website and managed the outside design agencies.
• Worked with marketing, operations, loyalty, and other teams so the site structure met each department's needs.
• Built and maintained content and features for Winn-Dixie, Bi-Lo, Harvey's Supermarkets, and Fresco y Mas with HTML, CSS, Bootstrap, jQuery, PHP, and CMS tools.
• Managed outside developers and agencies so features were scoped correctly, prioritized, and delivered on time.
• Planned and measured A/B tests in Google Analytics and Google Optimize to improve click-through and engagement.
• Built SEO and WCAG accessibility checks into development, and turned business requirements into wireframes and mockups in Adobe Photoshop and XD.